Fernanda Marques

Background

About Fernanda Marques

Qualified professional with 20 years of experience in Marketing, Trade Marketing and Personnel Management in large companies, working in technology, electronics and food retail areas, with a postgraduate degree in Business Administration and barchelor degree in Advertising - Expertise in the planning of Marketing and communication strategies for personnel management processes and projects - Expertising in management of sales promoters and training instructors team, focused on the development of performance and commercial expertise, implementing incentive and relationships programs - Experience in trade marketing, team management and strategic marketing plans, processes development, structuring of work outline, information collection and presenting reports to the board - Expertise in developing medium and long term marketing strategic plan, with annual plans for the product line and services (budget, promotions, direct and indirect costs and sales)- Extensive experience in planning and execution of strategic projects, experience in market research for analysis of results - Target regional strategies and actions of Trade Marketing in partnership with the commercial team, acting directly on sales strategies - Develop and run concepts and projects focused on product exposure and brand visibility, to expand the company's position focusing on the end customer - Good relationship with internal and external customers and suppliers to maintain quality and satisfaction of those ones involved in the delivery of projects - Establishment of clear strategies to achieve goals, to understand the main business drivers, analyze market trends, identify strengths and weaknesses of the company using financial information and other business and commercial sources to identify the best opportunities - Result orientation, Team work, Leadership, Solving problem, Systemic view, Dynamism and Focus summarize my professional profile