Fernanda McManus
Alternative Investment Associate at Okoa Capital
Based in Salt Lake City, United States
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Seniority
Staff
Department
Finance & Accounting
Location
Salt Lake City
Industry
Financial Services
Company size
8
Contact information
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f•••••••@okoacapital.com
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Background
About Fernanda McManus
At the intersection of retail and technology, my journey has been marked by spearheading innovative merchandising strategies and driving sales growth. With proven expertise at Google Play, I led a pilot implementation that expanded our reach to over 540 million users, collaborating with cross-functional teams to refine content delivery. Our commitment to diversity and inclusion manifested in monthly campaigns that touched millions. My focus on customer engagement at Arc'teryx Equipment catalyzed a significant increase in brand loyalty and conversion rates. The team and I consistently set and surpassed ambitious targets, including an 18% contribution to sales over six months and a 115% year-over-year growth. These achievements stem from my dedication to providing exceptional experience-based customer service and empowering colleagues through product knowledge. As a current MBA student, I continue to hone my ability to align high-level goals with actionable plans, fostering cultures of trust and innovation within organizations.
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