Fernanda Moura

Background

About Fernanda Moura

I believe that exceptional brands are built on a deep understanding of human connection. I'm fascinated by the evolving trends in how people and companies interact, and my passion lies in translating these insights into powerful customer experiences that drive growth. With a career rooted in the world of beauty and fragrance, I’ve seen this principle in action. At Puig, I had the thrill of leading new product development for Paco Rabanne, turning creative concepts into beloved products. This experience, combined with my strategic role in Supply Chain at Natura Brasil, gave me a rare 360-degree view of the customer journey. I learned firsthand how operational excellence—from sourcing to last-mile delivery—is not just a process, but a critical driver of customer satisfaction and loyalty. This holistic perspective is the foundation of my work in Customer Success today. I partner with major retail brands to move beyond simple transactions and build strategies that create lasting value and drive measurable growth. My core strengths include: 360° Business Acumen: Connecting the dots between product development, operations, and post-sale strategy to see the full business picture. Strategic Project Leadership: A proven ability to manage complex, cross-functional projects from concept to launch and beyond. Data-Driven CX Strategy: Transforming qualitative and quantitative data into actionable plans that improve the customer journey and deliver ROI. International & Multicultural Fluency: Navigating global markets with ease, speaking 4 languages and having lived and worked across 4 continents. Let's connect if you're looking to elevate your Customer Experience into a strategic growth engine for your brand.