Fernando Carvalho

Background

About Fernando Carvalho

With over 16 years of experience in the technology and services industry, I specialize in marketing strategy, brand positioning, ecosystem development, and large scale technology events.My career began at Grupo Eberle Mundial and Petróleos Ipiranga, where I developed strong foundations in operations, procurement, supplier development, and customer experience. I later had the opportunity to work at Walt Disney World Resort through the International College Program, an experience that strengthened my perspective on service excellence and customer centric culture.After returning to Brazil, I spent 13 years at Dell leading initiatives focused on revenue growth, demand generation, and market expansion through integrated and data driven marketing strategies.Today, as Head of Marketing and Events at Grupo Toccato, I lead marketing strategy, brand positioning, and ecosystem engagement initiatives within the technology and data market.I led the rebranding strategy of the Toccato Group, redefining its brand positioning and applying neuromarketing principles to strengthen the communication and positioning of the company’s technology products and services.As part of this transformation, I reactivated the Desvendados Podcast and led the fourth edition of Touch Magazine, the group’s proprietary publication created to strengthen thought leadership and engagement within the technology ecosystem.I am also the Director of Data World Xperience DWX, responsible for its name, concept, and visual identity. I lead the strategic development and execution of the event, which has grown to become the largest data and artificial intelligence event in Brazil.My responsibilities include designing the event experience, curating national and international speakers, developing ecosystem partnerships, managing internal and external sponsorship sales strategies, leading marketing campaigns, driving ticket sales, and connecting the initiative with key technology institutions such as ACATE, Sapiens Parque, and innovation leaders across Florianópolis and Brazil.I focus on building platforms, brands, and experiences that connect marketing, technology, and community to generate measurable business impact.