Fernando Guerra

Background

About Fernando Guerra

I partner with global, national, and regional teams to design and implement innovative product and brand strategies that increase market share and drive revenue. Using expertise in fast-moving consumer goods (FMCG) companies, I manage multimillion-dollar operations, portfolios, and budgets to exceed sales goals and profit margins. By applying industry, market, and customer data to all steps of the marketing process, from proposal to product development and launch, I create targeted campaigns that meet audience needs and preferences. I plan and execute advertising, communications, and PR using multiple channels and media, including live events, digital strategies, and social marketing. Whether leading large-scale initiatives, managing staff, or advising senior leadership, I promote collaboration and positive relationships that leverage individual and group strengths to advance organizational capabilities. Specialties: Product Launch | Category Launch | Branding | Positioning | Brand Activation P&L| Portfolio Management | Digital Strategy | Operational Planning Team Leadership | Budget Management | Negotiation