Fernando Lopes

Background

About Fernando Lopes

More than 20 years experienced professional holding positions as Business Unit Director, Marketing, Innovation and Commercial Excellence in multinational companies in Healthcare, Nutrition, Pharmaceutical and Consumer Goods sectors. • Consistent and fast-growing career with contributions in Marketing, Innovation, Strategic Planning, Business Unit and P&L Management, Commercial Excellence, Sales Force and Transformation, Integration and M&A Projects. • Generalist profile, with experience in different cultures, segments, scopes and work styles. • Experience in local business management, regional for Latin America and in global positions. • Proven success in structuring new areas and businesses, turnaround in mature markets and innovation, whether in demand generation direct to consumer or through healthcare professionals. • High experienced in leading and developing large and multifunctional teams, including sales force. Servant leadership style, encouraging collaboration and teamwork. • Expertise in planning and developing digital strategies and leadership of eCommerce area. • High skilled in identifying, analyzing and solving problems, with the ability to design solutions and take decisions based on the needs of consumers, customers and peers.