Fernando Rente

Background

About Fernando Rente

With 20+ years of experience leading Communication, Marketing and Branding initiatives - both in agencies and in-house - I’ve worked across Corporate, Pharma, Finance and Retail sectors helping organizations tell their story with purpose and coherence.Throughout my career, I’ve been driven by a simple idea: brands grow stronger when people feel connected to them from the inside out. That belief has guided my work in corporate storytelling and employer branding, most recently as Corporate Marketing Director at Doutor Finanças, a fast-growing Portuguese fintech recognized for its human-centred culture and remarkable growth.I bring together strategic thinking and creative execution to build brands that inspire trust, drive engagement, and deliver business growth, with a positive impact on people and society. My current scope includes direct leadership of multidisciplinary teams across Communications, Design, Multimedia, Brand Content and Social Media, with an internal team of 20 specialists. This means overseeing teams responsible for design, video, photography, brand content and social media management, while ensuring a coherent tone of voice, high-quality execution, effective prioritisation of resources and strong alignment with institutional priorities. In practice, I operate as an orchestrator of content, creativity and communication delivery across multiple formats, stakeholders and channels.