Fernando Rojas

Background

About Fernando Rojas

Relentless Achiever - I build trust through ethics, tenacity, and results. In 2008 I co-founded Agency Be— since then it has grown into a national experiential marketing agency serving international clients, from Fortune 500 brands to fast-growing innovators. I see every challenge as an opportunity to spark meaningful change. My team and I deliver creative, value-centric solutions that drive measurable impact for both B2B and B2C audiences—whether launching a partnership at the FIFA World Cup or designing a turn-key brand activation. My career has been defined by continuous reinvention and a truly global, multicultural mindset. From grassroots campaigns in emerging markets to multimillion-dollar sponsorship deals, I combine thoughtful listening with decisive action. I’m equally at home negotiating fair, win-win agreements and rolling up my sleeves to prototype the next bold idea. Specialties: • GTM Strategy (B2B & B2C) • Experiential & Event Marketing • Demand Generation • Sponsorship & Partnership Development • Creative & Content Strategy • Negotiation & Value Creation Let’s connect if you’re looking for a partner who’ll tackle your toughest marketing and sales challenges—and leave your team energized and inspired.