Fernando Thuler

Background

About Fernando Thuler

Journalist with twenty years of experience in corporate communications, organizational culture, crisis and reputation management, ESG, internal communications, and media relations, also developing work focused on social media, digital platforms, and influencer engagement. Currently, I serve as a Director at FSB, the largest reputation ecosystem in Latin America, leading projects related to communication strategy, image management, and crisis response. I also have entrepreneurial experience in the communications field, having founded Ponto de Fala, a company dedicated to developing tailor-made communication strategies for brands and corporations, with a strong focus on reputation management and corporate crises. Previously, I was Client Services Director at JeffreyGroup Brazil, overseeing accounts such as Tetra Pak, Tereos, and Trench Rossi Watanabe, as well as leading client prospecting efforts and the development of training and crisis management programs. I also led the entire communication strategy for Grupo Bradesco Seguros and its companies — Bradesco Saúde, Bradesco Vida e Previdência, and Bradesco Auto/RE — managing media relations, crisis communication, C-level content development, and engagement with key opinion leaders. As Deputy Executive Director at FSB Comunicação, I was responsible for a client portfolio including Twitter, SKY, Banco Votorantim, Algar, Ibope, AACD, Recovery, and MDS Seguros. For over five years, I served as Account Manager at Ogilvy Public Relations, leading one of the agency’s main business units and managing clients such as Amazon, Loggi, Zendesk, Peugeot, BRITVIC, and Maguary. In 2012, I was one of the leaders responsible for the structural, financial, and cultural development of ConceptPR, a boutique public relations agency created from Agência Ideal, where I managed accounts including Unilever, Mondelez, Vigor, and Giraffas, in addition to leading client acquisition and proposal development. I also led internal communications at Nextel for two years, developing programs focused on organizational culture, sustainability, diversity, and social responsibility. Throughout my career, I have gained extensive experience in communication and crisis management for major companies such as JBS, Mars, EMS, Audi, Voith, Bombril, and Native.