Ferran Culla

Background

About Ferran Culla

PROFESSIONAL EXPERIENCE: ACHIEVEMENTS: SALES- Dealer Manager responsible for three different products: ATV, motorcycles and water vehicles. Sustained turnover during a period in which the market experienced a 35% drop in sales - Spare Parts Manager: fulfilled a turnover of 35 million Euro Responsible for the launching of YAMALUBE lubricants range of products in the Spanish market: Introduction of technical and casual equipment in the motorcycle sector MARKETING- Experience in carrying out market surveys in the two-wheeler industry for the introduction of new models- Responsible for publicity and promotional campaigns for the national market- Created and managed Yamaha Challenge (motorcycles’ promotion and competition) FINANCE- Carried out monthly and annual reports, for both YAMAHA MOTOR ESPAÑA and YAMAHA MOTOR EUROPE. Created revenue profit surveys and improved profit margins, increasing the turnover over 25%. MANAGEMENT- Responsible for a team of more than 20 employees in the dealer business- Commanded the Spare Parts Department with a staff of 35 employees and a Sales team of 5 salesmen- Implementation of a personal training for the staff (scope: improvement of their capacity and performance)- Tasks of innovation, design and implementation of strategic sales plans. HUMAN RESOURCES - In charge of a staff of more than 60 employees - Planning of different courses and training for the staff- Fulfilment of the Performance Assessment Programme, designed by Hay Group PURCHASE -developed and changed the purchasing policy, internationalizing import purchases by 15%, hence reducing costs by 3%.