Fidel Guelbert

Background

About Fidel Guelbert

In today’s digital landscape, visibility means little without strategy. With over 10 years of experience in SEO, content, and digital growth — and leadership roles across Spain, Portugal, Mexico and LATAM — I specialize in scaling businesses through technical SEO, brand-aligned content, UX-driven performance, and AI-powered automation. At Selectra, I lead multi-market teams across telecommunications and household services, driving high-impact projects involving site architecture, programmatic SEO, and cross-functional branding work. My leadership has helped restructure core and secondary digital assets, relaunch key products, and mentor SEO teams toward measurable, autonomous growth. From a background in the social sciences, I bring narrative thinking into tech-driven roles. Whether building high-converting funnels, managing product/brand collaborations, or empowering teams with AI tools and technical skills, I thrive at the intersection of strategy, execution, and scale. Tools I work with: GA4 · Google Search Console · Looker · Semrush · Screaming Frog · WordPress · Twig · JS · Notion · Jira · Figma · Python (SEO) · Sistrix · CrUX · Ahrefs · Visual Studio Code