Fikri Ahmad

Background

About Fikri Ahmad

A data-driven Marketing Technology professional with strong analytical skills and a passion for understanding user behavior. Experienced in Marketing Technology, Customer Relationship Management, Data Analytics, and User Experience (UX), combining technical knowledge with creativity to enhance user engagement and optimize marketing performance. Serving as the PIC for event tracking and supervising both new and existing marketing automation, with strong proficiency in managing and adapting to various CRM tools. Skilled in using Google Tag Manager (GTM) and Google Analytics to analyze user events, send event data to marketing platforms, and document detailed event tracking specifications. Experienced in executing ad-hoc campaigns with diverse A/B testing scenarios, communicating test insights with cross-functional teams, and translating findings into actionable improvements. Conducts user surveys and behavior analysis to understand user needs and identify areas for improvement.