Filip Zelinka

Background

About Filip Zelinka

The Future of Advertising is Digital – and I Want to Be Part of It! Every year, new trends emerge, pushing the boundaries of advertising. I'm passionate about following the growth of Connected TV and the transformation of linear broadcasting. I believe that in the near future, buying digital billboards and TV ads programmatically will become the norm—offering more accessible budgets, precise targeting, real-time message adjustments, and even weather-based optimization. The ability to integrate all channels into a seamless omnichannel campaign opens up incredible opportunities for advertisers. And that’s exactly where I help my clients succeed. I work with a diverse range of clients, gaining insight into exciting new projects every week. I help brands leverage cutting-edge technologies at the right moment. With my experience in branding campaigns, I can determine the right budget to deliver the desired results. Projects I’m Proud Of Decathlon – Programmatic video ad placement on a DOOH screen at the Klínovec ski resort, optimized based on weather conditions and visitor traffic. Grand Optical – Ads on Spotify, YouTube Audio, and radio, testing the effectiveness of audio advertising. Bonavita – Among the first to implement in-store programmatic advertising, displaying ads on TV screens in Albert stores across the Czech Republic. – The first programmatic purchase in Czech republic of HbbTV ads with Mediaclub (TV Prima). Beyond advertising, I also import premium olive oil from Andalusia (entreolivos.cz) and founded Greenberry (greenberry.pro), a company specializing in custom web applications and backend systems, tailored to our clients' needs (e.g, naolympiadu.cz). CONTACT: filip.zelinka@marketup.cz filipzelinkacz@gmail.com