Filipa Beleza

Background

About Filipa Beleza

I am a Senior Manager at Deloitte, specializing in customer experience and digital transformation. With over a decade of consulting experience, I lead programs that span from strategy and design through to implementation, merging commerce, marketing, service and sales strategies with technology and analytics to deliver measurable business impact. I have driven end-to-end transformations in eCommerce, CRM, Marketing Automation, and Loyalty programs, leveraging platforms such as Salesforce, Microsoft Dynamics, and Adobe. My work includes leading multi-million-euro initiatives for top retailers, global industrial players, and international consumer brands, launching new digital channels, enhancing customer engagement, and delivering operational efficiencies across multi-country rollouts. Recognized as a Marketing & Sales Winner at the Portuguese Women in Tech Awards (2021), I am guided by a customer-centric mindset and a passion for data-driven decision-making to shape strategy, optimize interactions, and unlock sustainable growth. Outside of consulting, I am an endurance athlete: Ironman finisher, ultramarathon runner, and CrossFit enthusiast, committed to discipline, resilience, and continuous improvement both in sport and in business.