Filipe Peduzzi

Background

About Filipe Peduzzi

Digital marketing and engagement specialist with experience in entertainment, healthcare, communication, and the nonprofit sector. Extensive experience in leading strategic digital projects for well-known brands such as Rádio Globo, Texaco, and WW (Weight Watchers). Expertise in driving brand recognition, audience engagement, and digital transformation. Currently leading digital engagement efforts at World Animal Protection, with a focus on developing and executing digital strategies that amplify the organization’s voice as a leader in animal protection in Brazil. Working on digital campaigns, fundraising, and public mobilization, I manage multichannel platforms, ensuring efficient resource use to achieve impactful results. In previous roles, I managed major digital transformation projects in the pharmaceutical industry, coordinated AI and chatbot initiatives, and designed targeted communication strategies that promoted customer acquisition and retention. My expertise spans inbound marketing, CRM, and performance media campaigns, all aimed at generating measurable business results. With a career rooted in creativity and data-driven marketing, I continue to apply innovative approaches to build meaningful connections between brands and their audiences.