Filippo Coco

Background

About Filippo Coco

Communication Strategy Lead managing several clients business and responsible for marketing and communication consulting projects. I lead a team with the goal of defining brand strategy and managing new national/international business pitches. Research developer with good skills in new consultancy projects definition, proposal, selling and implementation. I've got an Analytics & Insight attitude, focusing on supporting clients on building communication integrated marketing plans. I work with strategic thinking and storytelling approach on different types of metrics (business, attitudinal, behavioural and media). I'm a project manager of multi-department/skill teamwork. Specialities: Supporting national and international clients in defining business, communication and media strategies. Focus on brand health monitoring and positioning, brand drivers and barriers, communication tasks, brand essence and consumer insight, communication platform, target definition and analysis, media weight and phasing, sales analysis and awareness modelling, advertising campaign effectiveness, KPI measurement and ROI improvement, budget setting optimization.