Fina Watson

Background

About Fina Watson

Understanding your numbers is crucial for all business, large or small but not every business owner has time or wants to deal with finance admin. That’s where I come in. I’m Fina, an AAT Level 4 qualified accountant, currently supporting small and medium sized business, particularly in the leisure and hospitality sector with all their finance needs. From microbusiness to corporate, I’ll provide robust bookkeeping and management accounting to help your clients achieve your goals. My key strengths lie in a deep technical understanding of bookkeeping, and management reporting to help diverse businesses meet their targets and safeguard their business assets. Soft skills are often overlooked in finance roles but I’ve focused on developing strong negotiating and influencing behaviours enabling communication at senior and board levels. Relationship management is at the heart of everything I do, whether that’s liaising with partners, clients or technical in-house teams - when you consider others’ perspectives before you act, everyone benefits. Currently, my key responsibilities are: ‣ Providing technical expertise through a deep understanding of tax and accountancy legislation and procedure. ‣ Managing client onboarding processes, including compliance with anti-money laundering (AML) and know your client (KYC) requirements. ‣ Providing advice, training and troubleshooting support for clients on Sage 50, Sage Payroll, ZOHO CRM, Google, Xero, HubDoc, Dext and MS Office suite. ‣ Analysing data and reporting for informed decision making. ‣ Overcoming change resistance with clients, demonstrating the business benefits of using innovative approaches and new technologies. What do I bring to a business? ‣ A solution focused, customer-centric approach to client management. ‣ A keen problem solver identifying innovative solutions quickly. ‣ A growing interest in providing AI and cyber security advice. ‣ Excellent organisational, time and stress management skills. ‣ Empathy and an outstanding ability to understand others’ needs. ‣ Strong interpersonal and eloquent writing skills.