Fiola Foley

Background

About Fiola Foley

I have been living and breathing marketing and media relations in the bike and outdoor industry for over a decade. Setting and delivering on PR and communications goals with a wide variety of tactics such as paid and owned media, brand and corporate story-telling, event engagement and influencer and ambassador programmes. A passion for carefully crafted stories and their well-executed delivery has enabled me to build a career that is as much a lifestyle as it is a job. I am one of the few people who get to say "I love my job" on a daily basis. I am most proud of: Komoot: Playing an intrinsic role in driving user base growth of the platform from 4 million to 34 million in the space of 5 years. Kick-starting the ambassador and influencer programmes, managing event sponsorships and implementing a highly effective global PR strategy. BMC Switzerland: Elevating brand communications through the establishment of collaborative relationships within the business and among its professional cycling teams. Stakeholder and communications resp for the ambitious re-launch of the BMC website. Designing and implementing a multi-channel and multi-lingual global communications programme. Launching multiple award winning bikes and marketing campaigns. Swarovski: Co-writing and implementing the first global social media strategy for the global luxury consumer goods brand Swarovski. Successfully managing a company-wide social media strategy. Driving growth on its social media channels and managing Ogilvy, the creative agency, on 4 global campaigns. Appway: Researching and writing the first customer success stories at Appway with the world's leading banks and insurance companies. Languages: English mother-tongue, Spanish and German fluent, French and Irish (Gaelic) proficient.