Fiona Baker

Background

About Fiona Baker

As an experienced project lead, I’ve successfully guided transformative initiatives at Destination NSW, Uniting and CatholicCare, effecting positive change across diverse programs, namely: Disability Services, Clinical Therapy Services, Aged Care Services, and Volunteers. Orchestrated seamless transitions, ensuring alignment with organisational values and stakeholder needs. CatholicCare Brand Refresh: Collaborated with internal and external partners to deliver the brand refresh. Aligned assets with the brand strategy, enhancing recognition and impact. Uniting NSW ACT Website Project: Worked with web development teams, delivering creative content within project timelines. Uniting Rebrand Project: Successfully implemented the new brand across Uniting’s varied assets and sub-brands, directing photography and videography shoots, managing resources toolkit while leading working groups to discuss and solve project related issues. Ensured consistent branding from fleet management to residential properties. Destination NSW Visitor Taskforce Strategy 2030: Actively supported the new visual direction and tone of voice. Positioned NSW as the ultimate destination of choice. Stakeholder Management: Collaborated with influential figures, including the NSW Premier, Minister for Tourism, Sydney Airport, and more. Navigated complex relationships to drive project success. Vision and Values Roadshow: Presented the rationale and thinking behind chosen values, fostering understanding and alignment.