Fiona Buchner

Background

About Fiona Buchner

I am a Strategic Account Director and Principal Consultant: Growth Marketing at Etch, a global Digital Transformation Consultancy that helps clients achieve sustainable growth and profit optimisation. With more than 25 years of experience in marketing, digital, and strategy, I provide strategic advisory to key accounts on how to leverage digital technologies and tools, integrate data and analytics, and deliver impactful customer engagement and most importantly, deliver profitable growth. My approach is fuelled by innovation, optimisation, analysis, and a balance of quantitative and qualitative insights. I develop seamless customer-centric solutions across any platform, and collaborate with client teams, internal teams, and supplier teams to enhance creativity and solution engineering. I enjoy facilitating team input and direction, and ensuring everyone buys into implementing the solutions. My mission is to define growth objectives, innovate solutions, implement plans, develop success metrics, and continuously optimise and enhance the customer value proposition.