Fiona Hanson

Background

About Fiona Hanson

Across more than 30 years in marketing and management, my career has moved through global corporates, entrepreneurship, wellness, and most recently the civil and construction sector — a journey that has shaped a uniquely adaptable, people‑centred and purpose‑driven professional identity. From Kellogg’s, Wizard Home Loans and Westfield to a decade of entrepreneurship in health and well‑being, I’ve learned how to build brands, build businesses, and build trust through genuine connection.After recently concluding my role with CES, I’m embracing this next chapter with openness and curiosity. I’m exploring opportunities that allow me to blend my strategic marketing expertise with the creativity, intuition and resilience gained through self‑employment and life coaching. Whether guiding brand strategy, supporting business growth, or helping individuals navigate change, I’m energised by work that creates impact and aligns with values.My path has never been linear — and that’s become one of my greatest strengths. Each chapter has expanded my understanding of communication, human behaviour and the power of authentic storytelling. As I move through my 50s, I’m intentionally designing a career that offers diversity, creativity and meaningful contribution, whether through consulting, coaching, collaborative project work and employment.I’m excited for what comes next: a season of growth, reinvention and purposeful work that brings together everything I’ve learned and beyond.