Fiona White

Background

About Fiona White

I’m a passionate ABX & Social Selling Manager at Henkel, helping global B2B leaders unlock the power of LinkedIn to strengthen their networks, elevate engagement, and drive commercial outcomes. With experience spanning Telecom, Datacom, Automotive, and Packaging industries, I focus on delivering high-impact, customer-first marketing that aligns closely with key account strategies. Over the past three years, I’ve led the development of Henkel’s social selling approach—co-creating our global playbook, enabling internal teams, and driving adoption across regions. In parallel, I’ve taken an active role in shaping Henkel Adhesives' global social media strategy. This includes reworking our brand presence, aligning cross-functional stakeholders, managing channel strategy, and collaborating with external agencies to create engaging, relevant content for key audience segments. I thrive at the intersection of marketing and sales—developing campaigns that convert, managing CRM processes for campaign launches, and bringing together creative and commercial teams to deliver measurable results. My background spans both brand and performance marketing (Johnson & Johnson), giving me a strong foundation in data-driven decision-making, storytelling, and audience-first planning. Whether it’s building a scalable social media framework, mentoring others in social selling, or launching impactful ABM campaigns, my goal is always to drive meaningful growth—for brands, teams, and customers alike. Let’s connect if you're exploring new ways to elevate your digital marketing, ABX, or social media strategy.