Firas Ammar
Head of Building Construction Segment at Hilti Group
Based in Dubai, United Arab Emirates
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Seniority
Director
Department
Construction
Location
Dubai
Industry
Construction
Company size
27K
Contact information
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f•••••••@hilti.group
Phone
5 credits+971 ••• •••• ••••
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Background
About Firas Ammar
Visionary business leader with over 24 years of experience driving growth, transformation, and profitability across complex markets in the Middle East, Turkey, and Africa, with a proven track record of full P&L leadership, cross-functional execution, and value creation at scale. Currently, leading the full strategy and execution of the Building Construction segment at Hilti META, driving transformation across commercial, technical, and competitive differentiation across product, software, and services to maximize customer benefit. Core strengths include building agile organizations, leading enterprise transformation, unlocking untapped market potential, and aligning people, processes, and performance to drive sustainable business impact Passionate about leading diverse, high-performing teams, nurturing talent, and fostering innovation. Recognized for translating complex strategies into clear, actionable execution frameworks that drive measurable, sustainable business results Ready to lead at a broader enterprise level and create long-term value on a larger scale.
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