Flavia Sasu

Background

About Flavia Sasu

I’m a UX Writer / Content Designer fueled by coffee and driven by curiosity with a deep passion for user behavior, psychology, and experience-driven design. I'm highly skilled in UX Writing, focusing on creating microcopy that guides, informs, and converts. I find myself at the intersection of research, content, and design. Over the years, I’ve built and shaped brand identities and user experiences for- TRC Parks (warehouse rental for a real estate developer)- Modern Primitive (e-commerce shop for a body piercing studio)- Cutest Couple (a gamified task management mobile app for couples). For these projects, I’ve been deeply involved in every step: user research, wireframing, UX writing, and strategic decision-making. I’ve also delivered a tangible impact through content and strategy- Boosted organic traffic by 12 times within 6 months of launching a blog- Wrote 100+ evergreen SEO-optimized articles, consistently drove nearly two-thirds of total organic traffic- Redesigned landing pages and implemented omnichannel communication strategies, enhancing engagement and conversion rates. I'm industry-agnostic, which makes me highly adaptable. Also, self-teaching is second nature to me. Whether it’s software, e-commerce, SaaS, or something completely new, I dive in, learn fast, and design experiences that resonate with the end user. When I’m not shaping digital experiences, I’m upside down. I teach aerial silks and pole fitness, perform with fire, and explore fashion design with the same creativity and curiosity that fuels my UX work. I’m equal parts focused professional and chaotic creative, and I wouldn’t have it any other way.