Fleur Pushack

Background

About Fleur Pushack

Currently I work for Coravin, the ultimate wine by-the-glass system, where I'm Global Brand Activation Manager. My role is to develop and deliver major global initiatives across key markets. Showcasing and celebrating brilliant wine by-the glass programmes in the on-premise, and raising their visibility to wine loving audiences looking to drink less but better. Before joining Coravin I was the wine buyer for The BIB Wine Company for four years, specialising in selecting quality wines with a strong commitment to sustainability for the bag-in-box format. Prior to BIB Wine, I've worked in strategic and tactical marketing positions across the wine industry, and before that in investment banking. As a marketing generalist I enjoy working across channels and teams to make a tangible impact on brand reputation, customer satisfaction and engagement while growing sales. I'm a student in the Masters of Wine programme, and was awarded an AXA Millésimes scholarship in 2020. I hold the WSET Diploma and was awarded the Freixenet scholarship. I'm also a Senior Judge for the International Wine Challenge. Skills and Experience- Buying: developing and executing buying strategy, negotiation, marketing, supply chain management, and quality control. Built good working relationships with wineries, agents, and distributors with integrity and commercial acumen- Marketing: strategy, brand building, content creation, campaign management, public relations, event strategy/ execution, corporate communications, re-branding, and digital. Preceding BIB Wine, I was the marketing and operations manager for Domaine of the Bee, while holding a number of consulting roles in the UK for wine marketing, education and cellar management. Before moving to the wine trade I spent 12 years working in senior B2B marketing roles in the financial markets at Tradeweb and FXall (Thomson Reuters) covering investment banks, hedge funds, asset managers and corporates. I hold the Professional Diploma from the Chartered Institute of Marketing, and have a Bachelor of Arts Degree in Ancient History from the University of Birmingham.