Flora Braz
Director, Product Management at Salesforce
Based in São Paulo, Brazil
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Seniority
Director
Department
Sales & Business Development
Location
São Paulo
Industry
Software Development
Company size
87K
Contact information
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f•••••••@salesforce.com
Phone
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Background
About Flora Braz
Experienced in the whole life-cycle of web projects, acting in large scale projects for the retail, industry and third sector. Technical background working as web developer and UX/UI Designer. Strong knowledge in E-commerce (Business and platforms - Magento, VTEX and Salesforce Commerce Cloud - formerly Demandware) and omnichannel / connected commerce implementations. International experience working at Itelios SAS in Paris, in 2014 (Salesforce Commerce Cloud Development) and 2018 (Conversion Rate Optimization - CRO (Customer Journey Analysis and A/B Testing)). Skills: Business Design, Design Thinking, Agile Methodologies, Customer Journey, Product Manager, Product Owner, Business Analysis, Business Process Mapping, Project Management, Data collection, visualization and analysis / BI - Business Intelligence, CRO (Split Testing, Promo, Digital Marketing, Metrics), User Experience (UX) design, Front-end development technologies (html, css, javascript), SEO (technical, semantic and backlinks).
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