Flora Jani

Background

About Flora Jani

Hi there! I’m Flora, a data-driven problem solver with a passion for analytics, business intelligence, and making informed decisions—and yes, I’m also a big fan of trying out something new! Over the past 3+ years, I’ve tackled complex datasets, built data-backed strategies, and optimized business processes. Here’s a snapshot of my journey: Marketing Analytics & Growth At Smytten, I dove deep into consumer behavior analysis, optimizing marketing campaigns using SQL, Power BI, and Advanced Excel. I developed data-driven strategies that boosted customer retention by 15%, refined targeting models using segmentation, and enhanced campaign KPIs through A/B testing. Turning raw data into insights that directly impacted revenue was my favorite challenge! Data-Driven Decision Making Working at ICICI Bank, I focused on financial data analytics, enhancing client portfolio strategies with predictive models and market trend analysis. Whether it’s supply chain optimization, financial analytics, or marketing insights, I love transforming data into actionable business solutions. Tools & Tech Enthusiast From SQL & Python for deep-dive analytics to Power BI & Tableau for intuitive dashboards, I thrive in the world of data visualization and reporting. I also enjoy automating tasks using Excel VBA & Macros, ensuring efficiency and accuracy in every project. Collaboration & Problem-Solving I believe that the best solutions come from cross-functional teamwork. Whether it’s working alongside marketing teams, financial analysts, or procurement specialists, I excel at bridging data insights with real-world business impact. Let’s connect and chat about all things data, strategy, and business intelligence!