Florence Baas

Background

About Florence Baas

Digitization & innovation specialist (particularly around the use of the data, the improvement of customer and user experience, digital transformation.)- Technological surveillance, management of proof of concept projects and innovation consulting: detection of new opportunities, benchmarks, brainstorming organization, analysis and anticipation of the users and customers needs, writing specifications of innovation projects, impact analysis, innovation committee manager, management of innovation team- Customer Experience and User Experience: Personae, Customer Journey (Omni Chanel), management of UX designer and UI Designer- Digital Marketing, Customer satisfaction: CRM, DMP, statistical analysis- Scoping and exploration phase for digital transformation projects: market analysis, ROI estimation, implementation and monitoring of KPI, user surveys, business plan- Strategic & Marketing recommendation - Project management Innovation Projects followed: Big Data, DAM, Business Intelligence (Smart Machine), Natural Language, TV connected application, virtual agent, voice recognition. Focus on Big Data projects: the use of collected data to personalize website, mobile applications, and interactions with prospects and customers in order to improve the conversion rate, but also around the 360 vision of the customer and a DMP project.