Florence Grouard

Background

About Florence Grouard

Steering the ship as Global Marketing Performance and Strategy Senior Director at SAP Concur, I supercharge business growth across 22 market units worldwide with impactful marketing strategies.Proven ability to deliver strong and sustainable go to market strategies and campaigns roll-out into international competitive markets. My motto "truth is data, performance is in actionable data", plays a central part in my vision for results and insights-driven international marketing. Before joining SAP Concur, I spent a decade working in marketing and sales roles in both large corporations and start-ups. This wide-ranging experience has allowed me to develop a 'Swiss army knife' approach to marketing, know how to scale operations up and down, and adapt to any structure. It enables me to combine deep analytical skills with the ability to connect with people across all marketing and sales divisions, and rally people behind my vision.Being a born enthusiast, I believe that no mountain is too high to climb. I put this value to good use by hiking the highest peaks in my free time.2024 Impact Award Marketer for Worldwide Planning Alignment Process 2021 Marketing Excellence Award for EMEA Sustainable Business Travel Campaign