Florence Ho

Background

About Florence Ho

Global Brand Leader | Marketing Executive | Growth & Loyalty DriverDynamic executive with extensive experience leading business, marketing, and loyalty strategies for hospitality, travel, and luxury brands (Wyndham Hotel Group, Cooper’s Hawk Winery & Restaurants, Mercedes-Benz). Global team leadership with a proven track record of driving growth and profitability. Expertise in managing large-scale P&L and leveraging data-driven insights to unlock market opportunities. Passionate about building products and experiences that inspire brand love. Adept at creating high-performing teams and aligning branding, digital, data/technology, and product strategies to deliver sustainable growth. • Key member of the Leadership Team with P&L responsibility • RevGen, performance marketing, paid media, social/influencer marketing, B2C/B2B/B2B2C • Omnichannel marketing (social, web, email, mobile, instore, DM, OOH) • Brand development (repositioning, product innovation, CX) • Global leadership & regional team management (NAMER, EMEA, APAC, SEAPR, LATAMC) • Loyalty program, CRM, and Partnership expert • Experience at publicly traded companies and PE-backed/founder-led company • Subscription and membership businesses • Performance and metrics-driven with a data analytics background and PhD in Applied Economics • Driver of transformative growth with experience building marketing functions from the ground up • Experience in multiple industries: Travel, Hotel, Hospitality, Restaurant, Luxury, Automotive, CPG, TelecomLanguages: Native speaker of English & Cantonese-Chinese; knowledge of Mandarin & SpanishI love to help steer the growth of different businesses and navigate the exciting developments in AI to deliver value. I am open to exploring leadership roles anywhere in the United States.