Florian Bernhard

Background

About Florian Bernhard

Digital analytics and strategy professional with 10+ years of experience in shaping and advancing analytics practices and self-service data products, including portfolio assessment, optimization, and management. Skilled in fostering strong stakeholder relationships across demand, insights, and analytics functions for key domains such as Social, PR, Paid Media, P&L, Consumer & Membership, eCom, and Apps, driving initiatives that enable broader business objectives. Expert in delivering analytics services and strategies across implementation, profiling, targeting, and personalization. Successfully launched and scaled analytics services including ‘Social Media Analytics’ (2011), ‘Newsroom Analytics’ (2015), ‘Revenue Growth Analytics’ (2021), ‘Hype Analytics’ (2021), and ‘Business Management Analytics & Self-Service Solutions’ (2024). Proven ability to define business-relevant KPIs, set realistic targets, and develop holistic measurement strategies aligned with organizational and financial goals. Experienced in partner evaluation, contract negotiations, and briefing processes to ensure accurate, actionable data delivery. Skilled in synthesizing insights through compelling storytelling, enabling data-driven decisions that support business growth and profitability. Experienced in developing and implementing data and visualization automation solutions, leveraging AI capabilities to accelerate and optimize insight delivery for stakeholders, enabling faster, more efficient, and actionable business decisions. Practical expertise in real-time measurement frameworks for major global sporting events and peak commercial periods such as FIFA World Cup, Olympic Games, Black Friday, and Cyber Monday, ensuring actionable insights that drive engagement and financial performance.