Florian Boeckling

Background

About Florian Boeckling

Founder of several direct to consumer e-commerce brands with a focus on data driven growth strategies and personal customer relationship building through conversational commerce and email marketing strategies. Nurturing customer relationships transforms customers to personal contacts and sometimes even fans.🤯 Rising customer acquisition costs is the new normal and contact channels for existing customers are limited. It is therefore all the more important to maintain existing customers and to bind them to one's own brand and products. The genuine use of messenger services such as WhatsApp offers completely new opportunities to inspire customers and ultimately increase repurchase rates and that is what we do.🧰 Evolved from our own direct to consumer e-commerce brands toothpastedrops.com and neoboemi.de is a conversational commerce as a service tool specifically for post purchase customer retention. It is the ideal match for ecommerce brands that not only want to be remembered, but want to build a personal relationship with their customers. This approach of leveraging WhatsApp as a post purchase customer retention channel is unique. WhatsApp can be the better Email, but only if used like a genuine conversational channel, not as a spammy newsletter alternative. Interested in conversational commerce? Message me here on LinkedIn or email me on info@toothpastedrops.com