Florian Caspar

Background

About Florian Caspar

I am currently a team leader in Tech Solutions and Digital Marketing, acting as a project manager, sometimes as concept developer and always as key interface between clients, shareholders, developers, and designers. We develop and market innovative software, apps, portals, and websites, focusing on data-driven strategies and CRM. Our team creates the technical and procedural foundations for data-based marketing, helping companies build valuable customer insights. Our combined expertise in data-driven strategies, the use of cutting-edge digital technologies, and effective customer communication along the customer journey enables systematic growth. With over 25 years of experience across various industries, I have developed expertise in digital areas such as digital marketing, inbound marketing, online concept development, UX, business development, content management, programming and project management. I have had the opportunity to work with clients like Dexcom, Mercedes-Benz, Zeiss, Euromaster, Peugeot, Roche, Medicom, Stelantis, BVHI, Klarsolar, Breuninger, A.T.U, PIMA, Linde, YouDinner, Clearsky and many more. Currently, I enjoy working with tools such as HubSpot, Notion, Trello, Gitlab, Strapi CMS, Confluence, Vue and Nuxt.js, GitHub, Bitbucket, ChatGPT, MongoDB, Firebase, LiveCanvas, Adobe XD, Figma and Miro. My goal is to deliver increased customer engagement, revenue, and loyalty for clients, using innovative solutions and data-driven decisions throughout the customer journey and customer experience.