Florian Coenen

Background

About Florian Coenen

As a Technical Marketing Manager at Autodesk with over eight years of experience, I focus on crafting engaging narratives through storytelling and XR to demonstrate the value of complex software solutions. Our team develops technical marketing materials, including white papers, demo sets, videos, and use-case scenarios, while leveraging social media channels to expand outreach and engagement. By collaborating with engineers, sales teams, and customers, we ensure seamless communication of product capabilities and benefits. At Autodesk, I also contribute to early-stage software development by participating in alpha and beta testing, providing actionable feedback, and preparing marketing strategies for upcoming releases. My expertise in visualization and industrial design drives our efforts to create compelling technical content that resonates with diverse audiences. Passionate about combining creativity with technology, I aim to empower teams and customers through innovative marketing approaches.