Florian Listl

Background

About Florian Listl

What the hell are you doing in Brazil? I want viral videos in Europe!The question everybody asks us. Here's why Brazil is the unfair advantage for our European clients.‍ Before founding Bold Creators Club we were driving hundreds of thousands of users to our fantasy sports platform through short, viral videos in Europe and LATAM. During that time we saw that the CPA in Brazil is low, social media engagement crazy high and no infrastructure is there that allows creators to fully exploit their potential.This is why we first solved the need of building structures for influencers in Brazil, this was a huge leverage at the beginning and allowed us to build up our base in São Paulo in 2018. We worked with brands like L'Oréal, Nestlé and many other brands that valued what we did in Brazil, but the Brazilian customer isn't as important to them as the German or the French. That's why they asked us: You're German, can't you help us in Europe, too? We always had a great trusted network of reliable supporters, this is why we took our expertise for the brand and products and worked with trusted local freelancers on the campaigns in Germany and France. We later hired the freelancers who culturalized the content for the local audience. Here Brazil plays a key role: The way you create viral, engaging content isn't different in Europe than in Brazil. The way you cut videos is the same, the way you position texts in an image is the same, too.This is why we use our base in São Paulo to produce the assets (design, post-production), all orchestrated from either Germany or France.This brings our clients 2 huge competitive advantages:a) over-night production and long work days due to the time zone differenceb) lower costs per asset because of lower wages in BrazilThis network also helped us to create huge international campaigns in the middle east, Indonesia or North America, for more information have a look at the featured case studies in my profile. I'd love to have a call with you on how we can help your brand grow, please feel free to book the slot that suits you best: https://bit.ly/meetBCC