Florian Payen

Background

About Florian Payen

In my experience, there are never enough hours in a day for people with high responsibilities. My mission? Make sure that it's no longer digital marketing / traffic acquisition projects that consume this time? In my professional life, I'm primarily passionate about digital marketing as well as the digital transformation strategy. Proactive, daring, curious, solution-oriented, with a ROI-oriented logic and good time management. I consider that several brains are better than one, but I also know how to be autonomous in my projects. I also have a master's degree in biochemistry / biotechnology which allows me to have a different approach on certain projects, sometimes more focused on scientific logic, and therefore, giving more importance to KPIs. Lover of music, rugby, my region of Toulouse and almost all possible duck recipes: I do not consider myself according to an absolute expert profile in a specific field, nor according to a generalist profile but rather as that of a. According to the "-" model, the generalist profile is represented in the form of the horizontal bar of the T since it covers a wider range of skills (broad), while the skills of the specialist profile are represented by the vertical bar to translate the depth of knowledge into the skill (deep). The representation of the two gives a T, my - profile. My "broad" skills are: Advertising Website Mobile responsive design Social Marketing Automation Content Marketing Data & Analytics e-commerce UI / UX SEO SMA: Twitter Ads / Snapchat / TikTok / Pinterest My "deep" skills are: Google Ads (Search / Shopping / Display / YouTube) Facebook Ads (Instagram) LinkedIn Ads Native Ads : fy.payen@gmail.com