Florian Quadri

Background

About Florian Quadri

Through my professional studies and experiences, my profile is at the intersection of digital marketing, web development and user experience.(+ my passion for content creation!) Currently in my last year of Bachelor of Science in Media Engineering at HEIG-VD (end in September 2023), I’ve been working for 4 years on digital products creation and promotion. I’ve enhanced my marketing, management, strategic thinking and IT skills, as well as soft skills by working on projects inside a team. My passion is all about innovation, which is why I’m fully motivated by learning new skills and trying to improve myself. Main skills / experiences - Digital marketing : website creation, e-commerce (Shopify, WooCommerce) integration, online courses / products selling (Kajabi), data tracking (GA), product campaign (Newsletters, email campaigns, FB advertising), selling funnels, SEO, personas - Content creation : Professional videos (events, products, online courses, lives), photos (event, products), animations, prints - Web development : JS (Vanilla, Vue, Angular d3), PHP, Java, SQL, HTML, CSS —> Web app development - UI : Benchmarking - Moodboard - Graphic Identity - High Fidelity Wireframes (Figma)- UX : User Journey, user tests, website & app usability test (tree testing, eye-tracking)- Project and content management (Waterfall, Agile): Responsible for the design, strategy and implementation of a well-being product distribution network - Small experience in LinkedIn Sales Navigator and SalesForce. Main tools I use : Adobe Suite, Figma, Wordpress, GA, Shopify, Kajabi, Facebook Business, Visual Studio Code, Final Cut Pro Main project : (online training and products for well-being)