Florian Rossi

Background

About Florian Rossi

Teradata Marketing Applications is the business unit of Teradata who provides applications for the marketing. We're #1 Email Service Provider in Europe since years and now we're global. Our email marketing offer is 360°: acquisition (via list rental and lead generation) and retention (via our DMC platform for sending newsletter, sms and fax). We're technical partner of the main ecommerce platforms (Hybris, Demandware, Magento etc.), reccomandation engine (prudsys), rating & reviews (reevoo, bazaarvoice), webanalytics (adobe, webtrends, webtrekk etc.) which makes us the right partner for integrated marketing projects. Our strenght- strong strategic support: how to build lifecycle automatic campaigns, improve the layout of the newsletter, increase of the main KPI (open rate, click rate, conversion rate), multivariate testing etc- secure data processing: we're certified ISO 27001 and we've got the Data Seal certification - powerful infrastructure: we're sending around 50 billion emails per year - cloud related data: personalized campaigns based on datas coming from different source and format - easy to integrate with every other technology