Forrest Hancock

Background

About Forrest Hancock

As an Ecommerce Specialist at Tin Shack, I support the digital presence of premium footwear brands like Blundstone and Glerups, as well as their key retailer, Australian Boot Company. My role focuses on implementing creative updates, optimizing user experience, and introducing new tools that enhance the performance and functionality of our ecommerce sites. I played a key role in the rebuild of the Australian Boot Company, website, a project that strengthened the brand’s digital storefront and streamlined the customer journey. I'm currently leading a similar redevelopment for Glerups.ca, where I continue to improve usability, design consistency, and backend functionality. With a strong focus on delivering clean, effective ecommerce experiences, I’m passionate about creating digital solutions that connect customers with products in meaningful, seamless ways.