Fouad Abbassi

Background

About Fouad Abbassi

CREATIVE. SELF MOTIVATED. BRAND EMBASSADOR. STRONG COMMUNICATOR. SINCERE. SALES & MARKETING | BUSINESS DEVELOPMENT ACUMEN With more than 17 years successful experience in Sales & Marketing and Business Development, I have sourced new clients and opened new markets globally as well as increased current client's base satisfaction which generated over 30% increase in yearly sales. I have also effectively managed a repeat business portfolio of more than 5M dollars and decreased its fall out rate to less than 5%. My clients included Clinical Laboratories, Physician Labs, Pharmacies, Health Authorities, Instrument Manufacturers, Ministries of Health, Reference Laboratories, NGO's, and Public Health Departments. I have become precise in defining an organization's value proposition to external customers and stakeholders and creative in developing new ideas and programs to help create more business and a better brand. I am Knowledgeable in Marketing concepts with a successful applied experience in running Marketing campaigns, promotions, and Trade shows. This enables me to be a stronger strategist, but mindful of the tactics and execution, thus very much results driven. STRONG SCIENCE & TECHNICAL BACKGROUND My Profound knowledge in Life Sciences, Medical Laboratory Technology and In Vitro Diagnostics sector (IVD) allows me to understand complex technical subject matter and contribute constructively to problem solving, solution recommendation, and introduction of new products into the market. This knowledge is also transferable to other industries such as Medical Device and Biotechnology. The IVD sector includes infectious disease, diabetes, cancer, cardiology, autoimmune diseases, nephrology, drug testing, and HIV/AIDS. LANGUAGE SKILLS Language ability and multicultural background allow me to communicate and understand subtle differences in cultural values among all international stakeholders, and navigate through these cultural differences with sensitivity.