Fouad Zahra

Background

About Fouad Zahra

As a results-driven Sales Leader with over 17 years of experience in key account management, modern trade development, and retail operations, I’ve built a proven track record of driving growth, optimizing store performance, and building long-term partnerships across the home appliances, consumer electronics, furniture, and automotive sectors. Currently serving as Regional Key Account Manager at Tamkeen International Company (General Supreme), I played a key role in launching and expanding the Modern Trade channel—successfully onboarding and managing strategic accounts like Carrefour, BinDawood, and Al Othaim. Previously, I led operations for 6 mega retail stores at EDDY - Home & Electronics, generating over 52M SAR in annual sales, developing high-performance teams, and implementing SOPs that elevated operational standards. Key Strengths: Strategic B2B and B2C Sales Leadership Modern Trade Channel Development Retail Operations & Multi-Store Management Key Account Acquisition & Retention Staff Training, Coaching & KPI Execution Contract Negotiation, CRM, and Market Analysis I thrive in dynamic environments where I can blend strategy with execution—building high-impact sales teams, strengthening customer relationships, and driving sustainable growth. Let’s connect if you’re looking to collaborate in the fields of sales leadership, retail transformation, or key account growth across the GCC or MENA region.