Fran Ribas

Background

About Fran Ribas

Passion for vehicles and marketing expertise merge in my journey as a Marketing Professional and Engineer with over 17 years' immersion in crafting brand strategies within the automotive sector. My career has been a thrilling journey working with international automotive brands, delving deep into the nuances of the industry. My mission: to decode customer needs and engineer precise Product & Marketing Strategies that fuel business growth. In a rapidly evolving landscape, I succeed on embracing emerging technologies and disruptive trends. These pursuits have enabled me to envision strategies that resonate with evolving market dynamics, paving the way for brands to stay at the forefront of innovation. Currently working as the Strategic Marketing Director for IRP Systems, a global leader brand supplying EV components to OEMs. With the aim of making electric vehicles the new normal. My approach blends macro-level strategic insights with micro-management skills, complemented by a proven track record in leadership and team cultivation. I am driven by a fervour for collaboration, innovation, and transforming visionary ideas into tangible success stories. My thirst for knowledge knows no bounds; I am perpetually evolving and adapting, a trait that fuels my ambition to ascend to roles such as Sales & Marketing Director, Chief Marketing Officer (CMO), or Chief Commercial Officer (CCO), seeking new challenges and broader horizons.