Fran Schefer

Background

About Fran Schefer

An energetic marketing leader with over 20 years experience of evaluating and building strong brands through retail and B2B channels for industry leaders such as Millward Brown, Coca-Cola, Nabisco and Kraft Foods. More recently since 2015, a successful fundraiser and peer-to-peer campaign director for leading not-for-profits in the health and human services areas (Leukemia & Lymphoma Society, Pediatric Brain Tumor Foundation, and Georgia Lions Lighthouse Foundation). Finally, an endurance athlete who recently completed his first IRONMAN at Louisville, KY in October, 2017 and who has also run 30 marathons since most recently WDW, 2023 My biggest professional accomplishments have come through successfully utilizing my leadership skills in the areas of Strategic Marketing Initiatives Management, Customer & Channel Marketing Management and Translating Insights into Customer Value to design/implement programs/campaigns to capitalize on new market opportunities and drive profitable growth; build brands and channels, differentiate offerings and position products for optimum growth and revenue while directing teams to execute strategies; strengthen relationships/trust by converting consumer/market needs and behaviors into actionable plans for maximum customer ROI and loyalty. Specialties: Key Fundraiser, Volunteer Leader and Donor Cultivation Strategic Marketing Initiatives Campaign/Product/Brand/Channel Management Product/Service Introductions Program and Event Management Marketing Management/P&L Strategic Planning/Analytical and Critical Thinking Competitive Intelligence Translating Insights into Value Research/Insights Development Client Relationship Management Best Practices/Benchmarking