Frances Cherman

Background

About Frances Cherman

Award-winning copywriter specializing in marketing and promotional copy for the Web, direct mail, email advertising, packaging, collateral, catalogs, display advertising and taglines. • Extensive experience writing copy for business-to-business technology products and consumer goods. • Products marketed include online legal document creation, online video creation, online financial management, online Web site creation, desktop business and consumer software, computer hardware, network management, computer aftermarket products, upscale gifts, and gourmet foods. • Industry experience includes technology, finance and financial management, insurance, telecommunications, consulting, entertainment, small business, business opportunities, and others. • Clients include Apple, Harry & David, HP, Intuit, LegalZoom, Netflix and dozens of others. • Known for asking the right questions, merging creativity with business objectives, and "getting it right" the first time. Web developer and user-experience designer specializing in W3C standards-compliant html and CSS code. Specialties: Copywriting, content writing, creative consulting for Web sites, Web applications, direct mail, email marketing, packaging, collateral, display ads, catalogs, creative briefs, positioning statements, taglines, financial industry, hardware and software industry, telecommunications industry, network management, financial management, small business,consumer goods, entertainment (video) and gifts. Web development, W3C standards compliance, AIM accessibility compliance.