Frances Chnaider
Digital Marketing Manager at Philip Morris International
Based in Melbourne, Australia
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Seniority
Manager
Department
Advertising & Marketing
Location
Melbourne
Industry
Manufacturing
Company size
68K
Contact information
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f•••••••@pmi.com
Phone
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Background
About Frances Chnaider
As a bold innovator, Frances is pioneering the premium drinks category with her botanical cocktail brand Awesome Source. With her non alc G & Ts described by Good Food Guide as “hard to beat”, Awesome Source G & Ts look more like designer table fashion, and taste deliciously refreshing as the ultimate celebratory drink. Passionate about modern, inclusive drinking alternatives, she’s created Australia’s most premium G & Ts with a signature blend of fifteen botanicals, all inspired by the rebellious idea that not drinking alcohol is cool. Frances started the business with her partner - rocket scientist, Ben East - when they found themselves drinking more and more gin, wine and beer when a light bulb went off. Realising that she didn’t need alcohol to illuminate her awesome inside, or to have a great time, Awesome Source, as the name suggests, boldly encourages everyone to raise a glass to their own individuality and let their true self shine.
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