Francesca Bertasi

Background

About Francesca Bertasi

It all started with a great passion: hospitality. Luxury hospitality, attention to detail, personalised service. After studying Hospitality Management and working for 6 years in the hotel industry, I became passionate about technological solutions for managing guest relations and communication strategies. Today I work for ReGuest, the Hotel CRM with intelligent Guest Communication for Sales and Marketing. Re:Guest was born in 2014 and is now used by over hotels in Italy, Austria, Germany and Switzerland. For ReGuest I deal with marketing automation, lead generation, communication and CRM management. We know the difficulties hoteliers face and every day we strive to offer hoteliers a real digital employee that allows them to lighten the workload at the reception desk and increase turnover year on year, but never replaces the human in building real, quality relationships. I am a great supporter of technologies that still bring respect to humans by enhancing their strengths. And so it is Re:Guest: it supports the receptionist by giving him more time to do what a machine will never do equally well: build human relationships. Which are still the basis of any success.