Francesca Bonfiglio
Senior Professional, Channel Marketing at Under Armour
Based in Newcastle-Under-Lyme, United Kingdom
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Seniority
Other
Department
Other
Location
Newcastle-Under-Lyme
Industry
Retail Apparel and Fashion
Company size
13K
Contact information
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f•••••••@underarmour.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Francesca Bonfiglio
Marketing and PR professional with 12 years experience across both agency side (B2C and B2B), and in house, for an international retail pharmacy chain and an international sporting goods company. Adaptable skillset that ranges from securing impactful publicity coverage to grow small local businesses, to working on a TV advertising campaign supported by a 360 marketing plan spanning owned, earned & paid media. From sharing my love of yoga as a qualified instructor, through to my campaign work on the Boots Ireland Winter Flu Vaccination Service, I’m passionate about making a difference. Key specialties: campaign development & execution across media spanning TV, VOD, radio, DOOH, digital display (including DCO), social media (paid and organic), influencer collaborations, PR and in-store materials, key stakeholder management & project management.
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