Francesca Brown

Background

About Francesca Brown

Hi, I’m Francesca — a certified digital marketer and communications strategist with a penchant for translating brand vision into measurable growth. With a cross-sector background in arts & culture, HR & payroll, and financial services, I specialize in building high-impact marketing and communications strategies that engage audiences, drive conversions, and elevate brand reputation. I’ve led full-funnel omnichannel campaigns across paid and organic channels, implemented automated email workflows, scaled influencer marketing programs, and driven press coverage across broadcast, print, and digital media. My work has consistently resulted in increased engagement, improved acquisition metrics, and stronger brand visibility. Whether I’m developing content strategies, managing campaigns, or amplifying a brand’s voice through PR and storytelling, I bring a thoughtful, data-informed, and collaborative approach to every project. I thrive in creative, fast-paced environments and approach every decision with purpose and intention, yielding authentic and lasting connections. Core Competencies: Integrated B2B & B2C Marketing Strategy SEO, SEM & Search-Everywhere Optimization Paid Media: Google Ads, Meta, Retargeting, OOH Content Marketing & Brand Storytelling CRM & Email Automation (HubSpot, Mailchimp) Influencer Marketing, UGC, & Community Growth Media Relations, PR Strategy & Press Outreach Marketing Analytics & KPI-Driven Campaigns