Francesca Cabiddu
Board Member at Società Italiana Marketing
Based in Cagliari, Italy
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Seniority
C-Team
Department
General Business & Management
Location
Cagliari
Industry
Higher Education
Company size
38
Contact information
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f•••••••@simktg.it
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Background
About Francesca Cabiddu
I am a Full Professor in Management at the Faculty of Economics at the University of Cagliari (Italy). I took my Ph.D. in Business Economics. I have taught courses in Organization Theory, Management, Digital Marketing, and Entrepreneurship and business creation. My research interest has focused on tourism, strategic management, electronic democracy, consumer behavior. I am currently pursuing a long-standing interest in digital marketing, social media marketing, Information Technology, dynamic capabilities and Digital Data, and the implications for competitive advantage. I have written several research articles for high standing national and international journals. I’m also the author and co-author of four books.
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