Francesca Capello

Background

About Francesca Capello

I am passionate about projects related to and that shape the of companies. Over the years, I have worked in different industries both food/FMCG industry and automotive/durable goods. My missions is: to the market to trigger and coordinate internal related to products and services in line with real customer needs (Job To Be Done). Support making by different organizational teams Boards (business strategies) The marketing teams (positioning/sales) The R&D (product development) The innovation (new products/services) My focus is the as a human being (regardless of the product/service): I and to them through market research techniques (both quali and quantitative) and then the data I collect and make different strategic recommendations depending on the initial objectives. In nuts, my goal is to ensure as much as possible that the Company and adapts products/services to the needs/desires of clients/consumers in international settings. I like Preview Copy Tweet, thinking "" and discovering new insights: Consumer Listening Trend Analysis Future & Systemic Thinking Innovation of products and services Design Thinking I Idea Generation Creative process Program | Project Management Market Research Technics (quali and quanti) Marketing Strategies Cross-Functional workshop Internationa teams projects : Creative workshop, Concept Product Test, Participatory Design, Focus Group, Strategic and Cognitives Interviews, Ethnography, Semiotic Analysis, In Store Test, Advertising, Brand Architecture, ecc… : Driver analysis, Customer Satisfaction, Segmentation Study, Concept Screening, Concept Product Test, Product Test, Packaging test, U&A, Shopper Study, Simulated Market Test (Bases, Pre Bases, Designor) capellofrancesca1@gmail.com